Step inside Goldilocks and feel the warmth and care that has been our trademark for over 39 years.
The simple vision of its founders - to produce high-quality, high-value products at affordable prices, has been our beacon, guiding us from a small neighbourhood goodie shop staffed by 10 to the billion-peso-earning international conglomerate with more than 3,500 employees.
But beyond innovation is Goldilocks' dedication to the Filipinos. We set the standards for quality in baked products, and we constantly strive to surpass them. Goldilocks emphasizes freshness, delivering baked goods to the stores fresh from the oven everyday.
Goldilocks also continually develops new products and services that meet international standards, yet cater to the Filipino taste. From classic favourites, new goodies and delicious ulam and merienda dishes to party arrangements and pasalubong packages, Goldilocks keeps in touch with the Filipino.
At the heart of our everyday operations is our understanding of Pinoy values and sentiments. We symbolize one value that Pinoys hold dear - thoughtfulness. Be it via bitbit (hand-carry) or padala (send), Pinoys give more than food, they give their warmth and care.